Ecommerce Conversion Boost with AI Customer Segmentation

MarkAltics an e-commerce business, struggled to effectively segment its customers and deliver personalized experiences. As a result, their conversion rates were low, and they were not maximizing the ROI of their marketing campaigns.

Solution:

ZIFINS implemented an AI-powered customer segmentation solution that allowed MarkAltics to identify groups of customers with similar characteristics and behaviors. With this information, the company could create personalized marketing campaigns that resonated with each customer group, resulting in a significant increase in conversion rates and ROI.

• Precise and granular customer segmentation
• Personalized marketing campaign creation
• Increased marketing investment ROI

Conclusion

By implementing an AI-powered customer segmentation solution, MarkAltics was able to overcome its challenges and achieve its digital marketing goals. The company can now deliver personalized experiences to its customers, which has led to a significant increase in conversions and ROI.

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By : Zifins